Consumers love tech in the brick-and-mortar retail experience

Consumers love tech fredzimny.blog_500A new Bouncepad survey reveals U.S. consumers love stores that offer technology and they want more tech options in the shopping experience.

bouncepad-asset-consumers-want-more-tech-in-store-infographic.jpg__150x300_q85_subsampling-2.jpgThe study results, as outlined in this infographic, cite that three out of four want more tech and say they are more likely to visit a retailer if wanted tech was available. More than three quarters (78 percent) want retailers to do a better job of using technology to boost the customer experience. The research also notes that nearly two out of three consumers prefer self-serve compared to waiting on a line or having to track down an associate for help or a purchase.

When it comes to technology options, shoppers want the tools to help them discover price, product and any potential discounts or promotions. The survey states that two out of three (66 percent of consumers) have used self-service tables and kiosks in the retail environment.

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The consumer decision journey in the increasingly complex search retail marketplace

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.

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Generation Z Is Inspiring the Future of Customer Experience in #retail #cx

There is much talk about the millennials shaping the future. However, retail CIOs should be cognizant of Generation Z, a rapidly growing cohort that is already becoming a prime mover,…

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Converge.XYZ: Top Five #Digital Transformation #Trends in #Retail

This week, I launched a new series focused on the biggest digital trends impacting various industries.

First up was healthcare, where technology is gifting patients with greater access to quality care through telemedicine—and arming caregivers with even more life-saving tools like wearables, predictive data, and the Internet of Medical Things (IoMT).

Now we move to retail, where a similar wave of empowerment has hit the industry—this time, on the side of consumers.

Whether retail is ready for it or not, consumers have become hooked on the real-time, personalized world of the modern digital landscape, and they expect their retail providers to follow suit.

Today’s digital consumer is a demanding beast.

They want what they want, and they want it now. (And that’s just today’s shoppers; don’t even get me started on Generation Z, which is actually expected to become the next big retail disruptor.)

Today’s retailers have never had more demands—or more opportunities—to reach their customers in new and exciting ways.

Retailers are no longer selling things.

They’re selling the experience of buying those things. And it better be a good one. Says one writer, “We can no longer be a little bit digital.” It’s an all-or-nothing train, and retails who refuse to hop on now will be left behind. The following are a few of the biggest technologies currently impacting the industry.

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The New York Times: Imagining your #Retail Store of the Future

What will the store of the future look like?

Will we be served by fleets of gleaming robots, using built-in facial recognition technology to adjust each sales pitch to a person’s current mood or past spending preferences?

Will there be voice-activated personal assistants, downloading the availability, color and fit of any and every garment to your smartphone?

Three-D printing stations?

No checkout counters when you leave?

Could there even be floating, holographic product displays on the shop floor that change when a customer walks by?

Perhaps shoppers will make all their purchases from their own home, using virtual fitting rooms via virtual reality headsets. Drones will then drop deliveries in the backyard or on the front steps

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