How Top CMOs Connect with Customers in a Digital World

See on Scoop.it - Designing design thinking driven operations In 1954, Peter Drucker was famously quoted as saying, “The purpose of a business is to create and keep a customer”.  Five decades later this timeless message is stronger than ever. See on www.forbes.com Photocredit: retro pa repeat: lucia jonova by olivia frolich for elle denmark april … Continue reading How Top CMOs Connect with Customers in a Digital World

The Dumbest Idea In The World: Maximizing Shareholder Value – Forbes

Found at The Dumbest Idea In The World: Maximizing Shareholder Value - Forbes. There is only one valid definition of a business purpose: to create a customer. Peter Drucker, The Practice of Management “Imagine an NFL coach,” writes Roger Martin, Dean of the Rotman School of Management at the University of Toronto, in his important new book,Fixing … Continue reading The Dumbest Idea In The World: Maximizing Shareholder Value – Forbes

DRUCKER on the DIAL: From Top to Bottom–What Makes an Effective Organization?

  Host Phalana Tiller interviews author Justin Menkes and management professor Paul Adler about what makes organizations highly effective - from the very top, all the way through the lower rungs. And Bloomberg Businessweek online columnist Rick Wartzman delivers a piece on Vizio's innovative management mode Photocredit: http://www.copenhagencyclechic.com/ Related articles The Drucker Institute to Launch a … Continue reading DRUCKER on the DIAL: From Top to Bottom–What Makes an Effective Organization?

DRUCKER ON THE DIAL: The Importance of Work

    Host Phalana Tiller interviews Geoffrey Brewer, co-editor of Decade of Change: Managing in Times of Uncertainty and Pulitzer Prize-winning novelist Richard Ford. Also, Bloomberg Businessweek online columnist Rick Wartzman delivers a piece on a new model for refocusing healthcare on results rather than activity Photocredit: http://www.416cyclestyle.com/ Related articles Four Points of Wisdom from Peter … Continue reading DRUCKER ON THE DIAL: The Importance of Work