Deloitte’s Science of a movement (report downloadable) #marketer

Science of a movement Every marketer dreams of catching lightning in a bottle. It’s that moment when a brand—the product and the values it represents—catches fire and becomes more than just something to buy. It spurs a movement, centers a community, and becomes part of people’s lives. But true brand-fueled movements are both as rare … Continue reading Deloitte’s Science of a movement (report downloadable) #marketer

Lead the charge to use data in every stage of your design process

It can be hard to change things. I know. I started writing about conversion optimization in 2007, when it wasn’t even big enough to be called “nascent.” It took many years of writing and teaching before people started asking for optimization services. But the alternative is to simply be a follower. If you’ve been working … Continue reading Lead the charge to use data in every stage of your design process

Building a marketing organization that drives growth today

Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that. From the rise of online shopping channels to ad campaigns created for an audience of one, consumer marketing has changed more in the past ten years than it did in the previous 30. Despite that level of change and disruption, if … Continue reading Building a marketing organization that drives growth today

Measuring The Impact Of #Social Advertising

Compared with more established marketing channels, social advertising is still in its infancy; which explains why brand managers and marketers can still feel challenged when it comes to proving the value of a social media advertising campaign. In fact, there is often a tendency amongst many in branding to believe that social advertising will not … Continue reading Measuring The Impact Of #Social Advertising

The Future of Customer Experience – the Living Business

In the second of our five-part video series on the Future of Customer Experience, Bronwyn van der Merwe, general manager APAC for Accenture Interactive's design service's business Fjord, discusses the 'Living Business' thesis with AdNews editor Rosie Baker. The digital transformation of virtually everything requires businesses to transform and reinvent themselves as 'living businesses' which … Continue reading The Future of Customer Experience – the Living Business