Machine learning based video: the roi of CX

Customer experience (CX) has been a hot topic for a number of years now, with global brands like Airbnb and Apple setting the standard (and expectations) for what customer experience should look like. As a result, CX – or ‘how customers perceive their interactions with your company’, as Forrester defines it – has become a primary focus for businesses. … Continue reading Machine learning based video: the roi of CX

Forrester – Lead with a Scaled Design Thinking Mindset (download possible)

https://twitter.com/DTAcademyLondon/status/893014839009869824 Overall SAP comes across as a design leader, and Forrester analyst Ryan Hart writes how SAP BUILD helps organizations scale design thinking while sitting on top of SAP Cloud Platform. The report includes BUILD screenshots and references how SAP and the Hasso Plattner Institute of Design have frameworks and methodologies to foster innovation https://issuu.com/fredzimny/docs/a8723149-c57c-0010-82c7-eda71af511f … Continue reading Forrester – Lead with a Scaled Design Thinking Mindset (download possible)

Read Mike Wittenstein’s Customer Experience Design in 7 Minutes 

How much can you learn about the present and the future Customer Experience Design in 7 minutes? Find out by reading an interview I did with Marketforce 20/20, a European Union producer of customer experience conferences. In it, you’ll find practical info to help you with your own customer experience designs and answers to these … Continue reading Read Mike Wittenstein’s Customer Experience Design in 7 Minutes 

So true! @Forrester ‘s blog: Digital’s Golden Rule: Always Save Your Customer’s Time

via Forrester Blogs Nigel Fenwick Digital lessons from a recent hotel experience. I'm sitting here in my hotel room writing this and watching the in-room dining web page on my phone fail. It's apparently given up the ghost and is caught in a perpetual loop. It's the first time I tried using this particular hotel … Continue reading So true! @Forrester ‘s blog: Digital’s Golden Rule: Always Save Your Customer’s Time

Q: Getting Help With Customer Journey Maps? A:Forrester Research

New @Forrester Research: Getting Help With Customer Journey Maps http://t.co/Fuw3O5C8mG #journeymap #custexp #cem Source: www.forrester.com