Are design principles still serving a purpose?
I recently decided to explore the world of corporate design principles. Seeing more and more teams adopt guidelines such as simplicity and consistency as part of their design language got me thinking.
What exactly are design principles? What are they for? Are they useful? How? What makes a good design principle?
In an attempt to answer those questions, I pored over the biggest collections of design principles on the internet , and came to the following conclusion: corporate design principles are a set of shared guidelines that reflect the core design values and vision of a company. They are meant to remind teams what kind of user experience they should be striving for, and help them make decisions. Here are some examples from some well-known brands:
You may have noticed that the companies above use the same guidelines. In fact, by digging deeper, I found that almost all companies use one or more of the following:
What’s interesting is that these rules don’t apply to a specific product in a specific market. They apply to almost all products in all markets.
Read all at http://heydesigner.com/blog/future-design-principles-wont-design/