Using #insights to deliver customer satisfaction

By the year 2020, Walker Information’s Customers 2020 Report predicts that customer experience will be the number one competitive differentiator for brands. Customers 2020: The Future of B-to-B Customer Experience  In addition, by 2020, 88% of chief marketing officers (CMOs) and senior marketing executives believe they will own the end-to-end customer experience. To be successful, marketers must rise to … Continue reading Using #insights to deliver customer satisfaction

Machine learning based video: the roi of CX

Customer experience (CX) has been a hot topic for a number of years now, with global brands like Airbnb and Apple setting the standard (and expectations) for what customer experience should look like. As a result, CX – or ‘how customers perceive their interactions with your company’, as Forrester defines it – has become a primary focus for businesses. … Continue reading Machine learning based video: the roi of CX

A CxO’s practical guide to surviving the as-a-service revolution

The accelerating pace of technology innovation is changing the world faster than at any time in its history — especially the world of business. Smartphones, cloud computing and artificial intelligence are set to transform the internal operations and external relationships of every enterprise — if not already, then sometime over the next few years. Delivering … Continue reading A CxO’s practical guide to surviving the as-a-service revolution

How Chatbots Make Sales Conversations More Human

Sales Isn’t What It Used To Be Depending on what decade you were born in, the term “sales” can evoke different images. Some may flash immediately to the grey-suited salesman, briefcase in hand, knocking on doors trying to stir up leads. Others may think of a content marketing funnel in which prospective leads are slowly … Continue reading How Chatbots Make Sales Conversations More Human

Fascinating marketing automation report 2016 from boldigital

The total number of websites using marketing automation technologies in 2016 was 482,765 The 6 dominant technologies are installed on 276,437websites MARKETING AUTOMATION MARKET DISTRIBUTION IN 2016 Out of the 6 dominant technologies, HubSpot had the largest market share in 2016. However, it’s important to understand that each solution offers different pricing and features and is suited … Continue reading Fascinating marketing automation report 2016 from boldigital