Four Steps to Maximizing Customer Lifetime Value

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common metric, but why is it important to your business? Most B2C marketers use customer lifetime value as an input to determine how much is reasonable … Continue reading Four Steps to Maximizing Customer Lifetime Value

What Most Companies Miss About Customer Lifetime Value #clv #customermanagement

For managers and marketers alike, the power to calculate what customers might be worth is alluring. That’s what makes customer lifetime value (CLV) so popular in so many industries. CLV brings both quantitative rigor and long-term perspective to customer acquisition and relationships. “Rather than thinking about how you can acquire a lot of customers and … Continue reading What Most Companies Miss About Customer Lifetime Value #clv #customermanagement

Customer Loyalty Is Overrated #customerservice

The answer, we believe, is rooted in some serious misperceptions about the nature of competitive advantage. Much new thinking in strategy argues that the fast pace of change in modern business (perhaps nowhere more obvious than in the app world) means no competitive advantage is sustainable, so companies must continually update their business models, strategies, … Continue reading Customer Loyalty Is Overrated #customerservice

Mindbreaker MITSloan’s How Should You Calculate Customer Lifetime Value? #marketing

First posted at http://sloanreview.mit.edu Authors: Neil T. Bendle and Charan K. Bagga Should marketers subtract the cost of acquiring a customer before assessing that customer’s lifetime value? Customer lifetime value (CLV), which is the present value of cash flows from a customer relationship, can help managers make decisions regarding investments in customer relationships. For example, a marketer … Continue reading Mindbreaker MITSloan’s How Should You Calculate Customer Lifetime Value? #marketing

This is the one that got it iversity Online Course- Predictive Analytics in Commerce (but not for free)

  Predictive Analytics in Commerce Learn how to use predictive modelling and its applications in commerce. This course will enable you to maximise marketing effectiveness and drive revenue in your professional life. Today’s customers are overwhelmed with information and choices, and often struggle to find the product or service that best fit their needs. Advances … Continue reading This is the one that got it iversity Online Course- Predictive Analytics in Commerce (but not for free)