How Smart Services create sustainable customer value #automotive #

Though critical to building internal efficiencies, Industry 4.0—smart connected products built on digitized factories and platforms—is too limited to unlock the full scope of opportunities created by this remarkable transformation. What’s needed is a more comprehensive view of value creation: one that leverages the power of smart services as the backbone of the end-to-end digital … Continue reading How Smart Services create sustainable customer value #automotive #

Your #digital #experience technology strategy starts with a #customer journey map! Download (after registration) Complimentary Report Excerpt

Digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and $200 million. To help define the strategy, IT professionals may consider following the lead of customer experience teams: 1) Start with a customer journey map. 2) Apply cloud-hosted, mobile-first, and insights-driven thinking. 3) … Continue reading Your #digital #experience technology strategy starts with a #customer journey map! Download (after registration) Complimentary Report Excerpt

McKinsey survey results: IT’s future value proposition

Many executives expect IT will play a growing role in driving business results, according to a new survey. For that to happen, CIOs must broaden their profiles and prove IT’s effectiveness in areas such as digital and innovation. IT is poised to play a new, more strategic role in companies, one that moves beyond support to … Continue reading McKinsey survey results: IT’s future value proposition

Design thinking: a holistic approach to today’s challenges

The world we’re currently living is one in which information is everywhere. Content is easily accessible to the extent that any company aspiring to remain relevant and competitive needs to win in this fierce battle for attention. People are increasingly seeking out products and services with which they feel personally connected on a meaningful level. … Continue reading Design thinking: a holistic approach to today’s challenges

Read Angela McRobbie’s Book Review: Be Creative: Making A Living in the New Culture Industries

In Be Creative: Making a Living in the New Culture Industries, Angela McRobbie addresses how the encouragement to foster one’s ‘creativity’ as a set of capacities or skills necessary for professional success is entwined with the rise in freelance, temporary and low-paid labour. Drawing upon McRobbie’s extensive contributions to the field of cultural and creative industries, … Continue reading Read Angela McRobbie’s Book Review: Be Creative: Making A Living in the New Culture Industries