McKinsey survey results: IT’s future value proposition

Many executives expect IT will play a growing role in driving business results, according to a new survey. For that to happen, CIOs must broaden their profiles and prove IT’s effectiveness in areas such as digital and innovation. IT is poised to play a new, more strategic role in companies, one that moves beyond support to … Continue reading McKinsey survey results: IT’s future value proposition

Feeling Overwhelmed By Journey Mapping? You’re Not Alone

Whenever we conduct one of our open enrollment journey mapping workshops, we start by asking attendees to list three words that describe their current feelings toward journey mapping. As you can see above, the top two responses are curious and excited. But overwhelmed is a close third. Take a look at the smaller text, and you’ll see that a few attendees … Continue reading Feeling Overwhelmed By Journey Mapping? You’re Not Alone

Gartner Digital Marketing Conference 2015

A recent Gartner survey of CEOs ranked digital marketing as the top priority for technology-enabled business capability investment during the next five years, so it's crucial marketing leaders understand where to invest. Source: www.gartner.com See on Scoop.it - Designing design thinking driven operations    

Gartner Says IT Leaders Will Need to Develop a Stronger Relationship With Marketing

Increasing marketing technology investments are demanding more involvement from IT leaders to enable marketing to achieve full business value from its investments, according to Gartner, Inc. Source: www.gartner.com