McKinsey survey results: IT’s future value proposition

Many executives expect IT will play a growing role in driving business results, according to a new survey. For that to happen, CIOs must broaden their profiles and prove IT’s effectiveness in areas such as digital and innovation. IT is poised to play a new, more strategic role in companies, one that moves beyond support to … Continue reading McKinsey survey results: IT’s future value proposition

Massive Disruption on the Horizon: B2B Sales Is Going B2C

Much of my focus is on the B2C world, but I've noticed that digital has created lots of overlaps with the B2B world. See on www.linkedin.com Related articles Massive Disruption on the Horizon: B2B Sales Is Going B2C (serve4impact.com) B2B Sales Is Being Massively Disrupted Hint: Its Looking More Like B2C - Forbes (despenshade.wordpress.com) How … Continue reading Massive Disruption on the Horizon: B2B Sales Is Going B2C

McKinsey disruptive technology report – Business Insider

See on Scoop.it - Designing design thinking driven operations A McKinsey report shows that cloud computing advanced genomics and autonomous vehicles have advanced rapidly. See on www.businessinsider.com Photocredit:  petapeta) Related articles McKinsey Touts The New Age of 'On-Demand Marketing' Is McKinsey & Co. the Root of All Evil ? Global Leaders - Motivating people: Getting beyond … Continue reading McKinsey disruptive technology report – Business Insider

Four ways to improve the customer experience with IT and marketing collaboration

See on Scoop.it - Designing design thinking driven operations The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands. See on econsultancy.com Photocredot:  noseinabook Related articles 5 Buyer Behaviors Reshaping B2B Marketing The Future of HR - The Future of HR, Part 22: 10 ways HR can help … Continue reading Four ways to improve the customer experience with IT and marketing collaboration

B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America by MarketingProfs

B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute. There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using … Continue reading B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America by MarketingProfs