Digital@Scale, by Anand Swaminathan and Jürgen Meffert, senior partners in Digital McKinsey Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into … Continue reading Three McKinsey business books to begin summer with
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What is in the book? We wrote the book to help people learn how to talk to their real or potential customers. Given that we all communicate with other people every day, you would think this would be an easy task, but our instincts tend to be all wrong. After watching countless entrepreneurs and intrapreneurs … Continue reading TALKING TO HUMANS #Success starts with understanding your #customers (download this book for free)