‘Woo, Wow, and Win’: Designing a Captivating Customer Experience

Companies carefully craft the products they sell to customers, but rarely do they give the same thoughtfulness to designing what could be the most critical part of the sales process: customer experience. In the book, Woo, Wow, and Win: Service Design, Strategy and the Art of Customer Delight, authors Thomas A. Stewart and Patricia O’Connell show businesses how … Continue reading ‘Woo, Wow, and Win’: Designing a Captivating Customer Experience

This Is Not a Design Conference 2017

In collaboration with Cube Design Museum, we are hosting the second edition of ‘This Is Not a Design Conference’ on Saturday the 23rd and Sunday the 24th of September 2017 in Kerkrade. The theme of this year‘s conference is ‘The Impact of Design Culture’. The program will consist of talks and a Q&A on the … Continue reading This Is Not a Design Conference 2017

Investment in design is an investment in economy

Modern design is multi-faceted, covers all areas of our lives and is worth many billions of dollars to the economy. OPINION: The Government is missing an important tool in its bid to ensure the economy continues to deliver for its citizens. A study of the economic contribution of design to the economy, launched last month by DesignCo, … Continue reading Investment in design is an investment in economy

How To Micro-Personalize Customer Experiences

The most successful small and midsize businesses are known for creating unique relationships with their customers that entice them to purchase and give them a reason to return. Competitive advantage, a continuous stream of sales and revenue opportunities, and customer loyalty are benefits of a great customer experience. But it doesn’t take an enormous sweeping … Continue reading How To Micro-Personalize Customer Experiences