Innovation cycles run ever faster – with each of us experiencing ever more discontinuity. Anand Swaminathan and Jürgen Meffert, Senior Partners at McKinsey and Company and authors of DIGITAL @ SCALE: The Playbook You Need To Transform Your Company, discuss the markets and technology of the digital age, examining and putting forward proposals on what is needed … Continue reading Are We in Good Shape for a Digital Transformation?
In the second of our five-part video series on the Future of Customer Experience, Bronwyn van der Merwe, general manager APAC for Accenture Interactive's design service's business Fjord, discusses the 'Living Business' thesis with AdNews editor Rosie Baker. The digital transformation of virtually everything requires businesses to transform and reinvent themselves as 'living businesses' which … Continue reading The Future of Customer Experience – the Living Business
You’ve undoubtedly heard all the hype about the volume of data doubling every two years. The sad fact is that first, it’s true and second, 50% of data is coming from external (read: less controllable) sources. That means it’s getting harder and harder to find the forest (read: business insight) for the trees. Wouldn’t it … Continue reading Digital Transformation: Finding Your Data is Half the Battle
By the year 2020, Walker Information’s Customers 2020 Report predicts that customer experience will be the number one competitive differentiator for brands. Customers 2020: The Future of B-to-B Customer Experience In addition, by 2020, 88% of chief marketing officers (CMOs) and senior marketing executives believe they will own the end-to-end customer experience. To be successful, marketers must rise to … Continue reading Using #insights to deliver customer satisfaction
Diane Coyle, author (see GDP: A Brief but Affectionate History) and professor of economics at the University of Manchester, penned a comment in today's US print edition of the... Source: Digital Platforms Force Rethink in Competition Theory