How CIOs can use machine learning to transforming customer service

Thinkstock (Thinkstock) In recent years, advances in machine learning have propelled its use to the forefronts of virtually every industry in the modern economy. This exciting new way to conduct business is thus being increasingly relied upon to provide better customer service experiences at a fraction of current cost. What specific strategies are the world’s … Continue reading How CIOs can use machine learning to transforming customer service

McKinsey survey results: IT’s future value proposition

Many executives expect IT will play a growing role in driving business results, according to a new survey. For that to happen, CIOs must broaden their profiles and prove IT’s effectiveness in areas such as digital and innovation. IT is poised to play a new, more strategic role in companies, one that moves beyond support to … Continue reading McKinsey survey results: IT’s future value proposition

Data Can Do for Change Management What It Did for Marketing

Business in the 21st century is being redefined by a data-driven revolution. Take the MIT Media Lab’s experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Instead of waiting for data from the stores themselves, they used location data from mobile phones to infer … Continue reading Data Can Do for Change Management What It Did for Marketing

Leveraging Smart Data for Business Success

In the quest for growth, competitive advantage and efficiencies, companies are refining the way they gather business intelligence from data they have on customers and the markets in which they transact. The quality of this business intelligence depends on the following: (a) clearly defining the business challenge at hand, (b) ensuring that they collect the … Continue reading Leveraging Smart Data for Business Success

PWC digital iq report: A decade of #digital? How to Keep pace with #transformation

The world was a simpler place when PwC first set out to measure Digital IQ 10 years ago. “Digital” was just another name for “IT.” The CIO was not generally regarded as a strategic leader. And although huge shifts were occurring in the ways technology and information were used—think Web 2.0 and startups like YouTube … Continue reading PWC digital iq report: A decade of #digital? How to Keep pace with #transformation