Customer experience (CX) has been a hot topic for a number of years now, with global brands like Airbnb and Apple setting the standard (and expectations) for what customer experience should look like.
As a result, CX – or ‘how customers perceive their interactions with your company’, as Forrester defines it – has become a primary focus for businesses.
But, what exactly are the benefits of CX? Here are some interesting and inspiring statistics detailing why it is so important.
Video based on https://fredzimny.blog/2017/08/11/17-stats-show-cx-important/