Digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and $200 million.

To help define the strategy, IT professionals may consider following the lead of customer experience teams:

1) Start with a customer journey map.

2) Apply cloud-hosted, mobile-first, and insights-driven thinking.

3) Implement a digital experience platform to serve customers along every step of their journey.

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Your #digital #experience technology strategy starts with a #customer journey map  Download (after registration) Complimentary Report Excerpt
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Your #digital #experience technology strategy starts with a #customer journey map Download (after registration) Complimentary Report Excerpt
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Start with a customer journey map.
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