How many times do you hear a business owner admit: “Had I known what I was in for when I started, I would never have done it?”

The CEO and Founder of Meeco, Katryna Dow, says exactly that.

Maybe it is partly tongue-in-cheek as Dow has been able to create a global business based on a platform that aims to protect an individual’s personal data.

She is also an advocate for digital rights and speaks globally on privacy and data protection.Katryna Dow says her naivety in the early days of creating her business was a Godsend.“

For me at the beginning it was a mixture of crazy and naivety,” she admits. “In the early days people kept telling me it wasn’t possible, so I’m happy that my naivety helped me keep going, and of course you face the challenges and solve them as they arise.”

When we catch up with Dow she is in London working 16 to 18 hours a day.

Read the fascinating story: Meeco: Giving Data Back to Individuals – GROW Magazine

My point of view: 

This would be great, especially if this will enable VRM.

VRM stands for Vendor Relationship Management. VRM tools provide customers with both

  1. independence from vendors, and
  2. better ways of engaging with vendors.

The same tools can also support individuals’ relations with schools, churches, government entities and other kinds of organizations.

For individuals, VRM tools and services provide or increase personal autonomy and agency.

For vendors and other service providers, VRM is the customer-side counterpart of CRM (or Customer Relationship Management) and other systematic means for engaging individuals.

In commercial contexts, VRM tools provide customers — that’s all of us — with ways to operate with full agency in the marketplace. This includes the ability to control and permit the use of personal data, to aassert intentions in ways that can be understood and respected, and to protect personal privacy. VRM tools also provide ways for each of us to bear bear our own side of relationship burdens, and to have the same kind of scale across many vendors as vendors have across many customers. (An example of scale: being able to change one’s address, phone number or last name, for every entity with which a customer deals, in one move.)

VRM relieves vendors of the perceived need to “capture,” “acquire,” “lock in,” “manage,” and otherwise employ the language and thinking of slave-owners when dealing with customers. With VRM operating on the customer’s side, CRM systems will no longer be alone in trying to improve the ways companies relate to customers. Customers will be also be involved, as fully empowered participants, rather than as captive followers.


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