These days many designers can code–an increasingly important skill for landing a job.

But few are just as fluent in their own language as they are in Javascript.

That presents a serious problem in terms of design.

Users still depend on copy to interact with apps and other products.

If designers don’t know how to write well, the final product–be it a physical or digital one–can suffer as a result.

In his “2017 Design in Tech Report,” John Maeda writes that “code is not the only unicorn skill.”

According to Maeda, who is the head of computational design and inclusion at Automattic and former VP of design at VC firm Kleiner Perkins, words can be just as powerful as the graphics in which designers normally traffic.

“A lot of times designers don’t know that words are important,” he said while presenting the report at SXSW this weekend. “I know a few designers like that–do you know these designers out there? You do know them, right?”

Read all: Forget Coding: Writing Is Design’s “Unicorn Skill” | Co.Design

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