Stationary fashion retailers are not meeting their customer’s needs according to our recent study Reinventing Retail.
This is just one of the contributing factors in the ever increasing trend towards online shopping.
More than 5000 people were surveyed for the study, with almost one fifth revealing they turn to the internet when it comes to shopping for the latest fashions.
Furthermore, at least half of shoppers say their needs are not being met by visiting physical stores to make their purchases.
At least one in ten stationary shoppers indicated they plan to do more of their shopping online in the near future.
It is clear good service has not lost its shine, with 62 percent of shoppers saying they have on at least one occasion spontaneously spent more than they had planned, after receiving friendly and helpful service in a store. The study reveals five insights into the digital change (read the paper)