tumblr_nb8d06e6iJ1s3c5q1o1_500

I want to know who you love. I’m asking because love for a brand is actually a very hard thing to measure. At Forrester we’ve spent nearly a year trying to understand the emotional components of branding. Our colleagues in the customer experience (CX) team have years worth of data showing that emotion is the single most powerful driver of satisfaction with an experience.

Read all: Have You Ever Really Loved A Brand?

Leave a Reply