It’s a little hard to believe that it’s been over ten years now since the first early enterprise social networks (ESN) emerged on the market to make their initial forays into our organizations.
They showed us then — and I believe even more now today — the bright new possibilities for how we might work together in more innovative and effective ways by becoming fundamentally better connected organizations.
We’ve certainly learned a great deal along the way through thousands of ESN deployments around the world since that time.
I have tracked or been involved in a good many of these types of efforts over the years, and so I thought I’d revisit what I believe that we’ve learned so far from the more successful efforts.
Sharing this knowledge is vital now, as I still see many practitioners starting almost from scratch. That’s because there is still no single source of knowledge on what works best when it comes to being successful in crafting a next-generation digital workplace with an ESN.Note: We do have a useful body of industry knowledge now, but it’s currently spread out and must be put together to create a fully integrated picture.
The three sources I that think are the most valuable currently are
a) the Community Roundtable‘s annual State of the Community Management report, the latest edition of which I explored on ZDNet a little while back,
b) Jane McConnell’s excellent Organization in the Digital Age report, and lastly,
c) Vanessa Dimauro’s various work at Leader Networks, such as her new Business Impact of Communities report.Looking in the ESN Mirror: Far Too Much Attention on the Tools