Human-Centered Design, in short, is the practice of a management and problem solving process that places people (your customer) at the center of every decision.

It requires curiosity and contextual observation, empathy, ideation, iteration, and implementation. “Human-centered” is the core of user, customer, and service experience design (UX, CX, SX).

Almost every company has a competitive landscape (or will shortly). When you’re developing a new product or service, there’s a high likelihood somebody else has noticed that same gap or need and is innovating a similar solution — but that’s not the issue.

The current state of technology has enabled companies to rapidly define new business opportunities and grow into spaces they’ve previously overlooked or avoided.

Using a human-centered design approach is helping these businesses gain loyalty, grow their customer base, and realize revenues like never before.

For companies to stay ahead, they need to adjust processes that have previously been focused on better, faster, cheaper — and start practicing curiosity, empathy, and testing to drive quality and better experiences.

We are all entering (and somewhat stumbling) into the Era of the Customer.

Read all: Why human-centered design is an expectation.

My point of view: why-o-why are these approaches limited to companies? Healthcare, education, government, municipalities are also impacted by the current and future technological developments. All these institutions are constrained by legislation, legacy systems, politicians, populism and policy makers but in the end, the have to adapt too.

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