Oracle teamed up with Coleman Parkes Research to explore how brands are innovating in their marketing, sales, and service functions to deliver a better end-to-end customer experience. This report explores how the boom in digital and mobile technology has reshaped customer behaviour and their relationships with brands, and provides guidance on how they can keep up with fast-changing expectations.
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny