Companies know that at scale, small details can make a big difference.

Nowhere is this more obvious than in the realm of design.

While some in the C-Suite deride design as superficial, design isn’t just the way something looks.

Design dictates the way we do our jobs, build our businesses and live our lives.

For design skeptics, there’s plenty of data to back up these claims.

A study by DMI and Motiv Strategies reported that between 2005 and 2015 design-led companies — those “committed to design as an integral part of their business strategy” — outperformed the S&P 500 by a whopping 211 percent. Investing in Experience Results in Robust Returns

Read all Why User Experience Matters – for Customers and Employees

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