This post reveals exactly what Blockchain is and how we think it will fundamentally change our approaches to customer retention and CRM.What’s Blockchain?

The technology most likely to change the next decade of business is not the social web, big data, the cloud, robotics, or even artificial intelligence. It’s the blockchain.” – Harvard Business Review, May 2016

The UK Government defines a block chain as a type of database that takes a number of records and puts them in a block (rather like collating them on to a single sheet of paper). Each block is then ‘chained’ to the next block, using a cryptographic signature.

Source: Why Blockchain will revolutionise customer retention and CRM | MyCustomer

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