I realize this is unlikely to be the first ‘2017 predictions’ blog you’ll have seen so I’ll get straight to why I think you should continue reading this one.Design thinking is a strategic approach that prioritizes customer needs above all else, providing organisations with a framework for radical customer orientation.This customer orientation is why design thinking is so important to marketers – particularly strategic marketers – and why we are starting to see it being written about in influential digital publications. In our ‘always on’ world, a focus on the customer is the key to driving innovation and growth. Going one step further, it is Chief Marketing Officers (CMOs) and Marketing Directors who can direct how customer-focused an organisation is.If you are the marketing lead in your organisation, consider this: which of these sentences best describes you?
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny