Apple never invested heavily in marketing, preferring to build great products and save money on fixed costs. Then something strange happened: Samsung phones, which feature a different operating system (the open-source and Google-owned Android) and a bigger screen, began to pick up market share in 2013.
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny