We are very grateful for all the research that has been done on social media.Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors, and made us better marketers.To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover someunder-the-radar insights to help supercharge your social media marketing strategy as we head into 2017.In this post, I’d love share what we discovered and bring you some insightful and surprising social media studies of 2016, sharing the key findings and actionable takeaways you can try today.If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you!

1. Facebook is more than 2x as popular as the next most-popular social network 79% of U.S. adults a

Read all: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer – The Buffer Blog

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