People experience the world differently. Authentic and differentiated experiences must be rooted in an understanding of this uniqueness, and should respond to an individual’s behaviors and the variability of life. Smartphones and smart connected products are making it easier for companies to offer tailored, personalized experiences that still embody the company’s brand values.

Source: Personalization, Data and Trust: The Role of Brand in a Data-Driven, Personalized, Experience Economy

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