Part one of this article, Generation C: The Growing Influence Of Connected Consumers, was more of a retrospective look at the evolution of the Connected Consumer. This article predicts the trends you can expect to see unfold in the next one to two yearsThe 12 Connected Consumer trends to watch in 2017-2018Since I began regularly contributing to Curatti, I have shared with you my observations on the growing influence of connected consumers – from baby boomers to the new generations of “Digital Natives”. (Click here to see all of my articles)In February 2016, after two years and twenty blog posts on Generation C topics, I published a first assessment of the trends I have observed since the beginning: Generation C – The 12 Online Consumer Trends in 2016.On the eve of 2017, I therefore propose a new assessment of these trends. And I will continue to observe, report and predict in the coming years:1 – Consumers do not trust companies and

Source: Gen C: 12 Connected Consumer Trends for 2017-18