From industry giants like IBM to startups like Airbnb, design thinking undoubtedly is top of mind for business teams. The traditional “If you build it, they will come,” mentality has been usurped by techniques like customer journey mapping and empathy-driven prototyping. The user, not the product, leads.But while design thinking isn’t exactly new and has many use cases outside of product development, many companies are unsure how to implement the approach in a way that improves their business – especially in still nascent areas like data analytics and decision sciences.

Source: What Design Thinking Means for Data and Analytics