We’re living in a changed world—a world in which driverless cars cruise through neighborhoods, packages are delivered via flying drones, and escaping reality is only a headset away. It’s a world in which remarkable advances in technology have shifted the power from business to consumer and are always raising the bar set by customer expectations. If you’re not providing exceptional customer experience, this changed world will be hard to endure.According to Gartner research, 37% of CEOs believe customer experience is the top technology investment needed to improve overall business and beat competition. But investments in customer experience are often challenged; departments can’t find the budget, have a hard time proving ROI, and aren’t getting the necessary buy-in from leaders.“Cust

Source: 3 Reasons Customer Experience Should Be Your #1 Technology Investment | Performance Selling Blog