Thanks to everyone who participated in my recent survey to determine which brand should be named Great Brand of the Year .

The results are in!

You voted as follows:

#3 — Amazon (which received 11.8% of the votes)

#2 — Netflix (12.6%) #1 — drumroll plea se…

Apple (13.4%)

Although the survey is unscientific and Apple beat out its closest rivals by just a percentage point or two, there’s good reason for Apple to be named the Great Brand of the Year.

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