2006 was a tough time to be a CMO, research by search firm Spencer Stuart reported average time in a CMO position was a ridiculously short 23.2 months. Things have improved since then, despite their newest research showing a slight drop to 44 months from the 2014-2015 48-month average. Today, it’s a much rosier story than 2006, but 44 months is still not a long time. Given the numbers, it’s likely as a marketing leader you’ll be stepping into new roles with some regularity so it makes sense to have a plan for how to approach those crucial first 100 days.
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny