Design is no longer just for physical objects. Design thinking is now being applied to abstract entities, such as systems and services, as well as to devise strategies, manage change and solve complex problems.
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny