In 2014, I recognized something was a bit off with all the big data excitement and I started interviewing companies to get to the bottom of it. In 2015, Ted Schadler and I published the first of my ideas in the report ” Digital Insights Are The New Currency Of Business .” In that report, we pointed out what was wrong – big data only focused on how to turn more data into more insight.

Read all: Emerging Technologies To Power Your Systems Of Insight