:Gartner’s 2016 Digital Marketing Channel survey found that 38% of respondents currently have a social media advertising program in place, and that will more than double to 80% within the next twelve months, meaning 42% of social media marketers will launch social advertising for the first time.Almost two thirds of respondents expect to have employee and/or customer advocacy programs in place within the next year.

Source: Gartner: Social media advertising set to double | Marketing Dive