Rather than being a creative activity, problem-solving sessions for many businesses are nothing more than an exercise in analytics.And far too often, these sessions happen in boardrooms, where the false consensus effect is free to take hold. In these situations, company leaders often inadvertently reject creativity and ingenuity in favor of logical models.The unintended consequence of this is that ideas that could benefit customers and generate long-term value often fall by the wayside.

Source: Why We All Need Design Thinking