A new report from Informatica is highlighting the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the best possible experiences for their customers. The report – Contact Data Verification Strategies for Marketing and Sales [ viewable here as PDF ] – gives a good insight into the thoughts of US marketers leading the way with data-related strategy.
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny