What does this anecdote have to do with UX design? A lot, actually. If the point of UX design is to create enjoyable digital experiences that make a lasting impact on users, then a UX designer’s craft has a lot in common with the craft of digital storytelling. Thinking about UX through the lens of story can help us maintain a human-centered approach, move people to action, and provide much more memorable interactions with our products.Why the Storytelling Analogy Is Useful

Source: UX Design & Digital Storytelling: Why Story Is Central to User Experience – Ceros Blog