The fundamentals of marketing are the same as they always were.. The marriage of a great idea to a compelling message based on a core audience insight is still what carries and resonates.. However, the speed at which we need to run, the channels available to us, the power of those we seek to influence, and our ability to measure, refine, and improve have all changed significantly..
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny