Promoting better workflow in UI design through manageable decision-making and thought process.A well-designed UI is the result of a string of key decisions that not only make an experience intuitive, but also aesthetically pleasing to a user. By making the decision-making process more streamline, it can enable an easier workflow and a higher chance of producing the optimal result.The more possibilities available in the design process, the more thinking required to execute and finesse.American psychologist Barry Schwartz wrote in The Paradox Of Choice that eliminating choices can greatly reduce anxiety. He argued that we should have standards and a criteria, but not worry about the possibility there might be something better. It was in the context of consumers, but I believe it applies to design decisions too.
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny