From the start of my research into the changes surrounding emerging digital technologies in 2013 (see ” The Future Of Business Is Digital “), I’ve been struck by the differences between those companies that apply digital technology as a bolt-on (frequently adding an eCommerce site, social media, or customer mobile apps) and those that take a more holistic approach to transforming the way the company uses technology to deliver better customer outcomes and drive revenue..

Source: How To Solve The Digital Dilemma