It was the Dalai Lama who once said ‘Countless rebirths lie ahead, both good and bad’ – or, put simply, ‘what goes around comes around’.

We think this applies to the current buzz around Design Thinking.

Popularized by IDEO and adopted as a core curriculum item at Stanford the benefits of design thinking have been widely adopted in the tech industry. But recently its popularity is spreading, seen as an important source of competitive advantage across many industries.

But what exactly is it?

Source: Design Thinking de-bunked | Brand Learning