On the Brink: A Fresh Lens to Take Your Business to New Heightsby Andi Simon PhDGreenleaf Book Group PressJuly 2016, 184 pages

AbstractInnovation has become such a ubiquitous value, it’s in danger of becoming cliché. Companies frequently talk about it as the sweeping secret to solve all their business problems; however, they often don’t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunities

Source: New book on how corporate anthropology can help businesses grow – Putting people first

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