Customer experience (CX) is a hot topic, and according to a recently published study by Forrester Research, there’s good reason for that.. In analysing five pairs of publicly traded companies in which one of the companies in each pair had a significantly higher score than the other according to Forrester’s Customer Experience Index, Forrester found that CX leaders exhibited significantly higher revenue growth between 2010 and 2015..
Published by Fred Zimny
A management executive for over 25 years. Successfully managed transition programs and front office operations within numerous Dutch companies. Into service design, service management and service innovation. Expertise: Service design Service economy Service innovation Service marketing Service management View all posts by Fred Zimny