Customer experience (CX) is a hot topic, and according to a recently published study by Forrester Research, there’s good reason for that.. In analysing five pairs of publicly traded companies in which one of the companies in each pair had a significantly higher score than the other according to Forrester’s Customer Experience Index, Forrester found that CX leaders exhibited significantly higher revenue growth between 2010 and 2015..

Read all at: Customer experience drives revenue growth, but marketers lack CX skills

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