It is no secret that Design Thinking and Service Design have been around for a while and are slowly becoming mainstream strategic approaches.. Also, as I’ve covered in my previous article , it became a fact, backed by non-stop news and numbers , that the design firm establishment has lost its sweet spot as a one-stop-shop for large organizations that want to tap into the realm of real, delightful and meaningful innovation..

Source: Freeing Service Design Thinking for the 99%