For busy startup teams, the name of the game —- today more than ever — is productivity.

FitStars CEO and co-founder Mike Maser sums it up perfectly: “When you’re building a vision, a team and a product all at once, time is your ultimate currency. Every day presents both the opportunity to break ground and the risk of losing ground. At the end of the day I’d trade anything for an extra hour to ensure we’ve taken a step forward.”

And when you’re a startup, working at the breakneck speed of startups, it’s only natural that things start falling through the cracks. Social media gets neglected, correspondence goes unresponded-to.

Every startup has a laundry list of items they should be doing but aren’t — or things they are doing, but could be doing a lot better.

And there’s a very simple reason for that: startup teams are not an unlimited resource.There are only so many hours in the day, so many people on your team, so much energy and focus that each of those team members has to put toward getting your company where it needs to go.

And, of course, there’s that other, classic startup limitation: the bank account.

Whereas  larger, more established companies might run into a problem and throw money at it, startups have to be a lot more strategic when it comes to when and how they’re spending their money.So you’re a startup. You’re rich in ideas, but you’re poor in resources with which to actually make those ideas happen. And no matter how much you multitask, delegate and prioritize, chances are you and your team are still facing Sophie’s Choice-style decisions about where to focus your energies—and what to leave by the wayside.And, if you’r

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