Maeda’s presentation is one of those where you know there are layers of meaning, and it will take time to absorb them all … but I valued his broad and deep perspective on the role of design, and what he is doing to build “a justifiable case for creativity in the world” which will improve executive understanding of what we do, and pave the way for the generation to come.

In spite of the humor, the SMS experiment, and the wide variety of topics he covered, this closing keynote presentation was an inspiring and humbling view of our space from John Maeda.  It was a wonderful end to a beautiful curated conference!

Read all: EUX16 – Closing Keynote – John Maeda | Natalie Hanson

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