The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel. Steve Patrizi created the schematic above that illustrates the idea beautifully.

Sourced through Scoop.it from: tomtunguz.com

 

This post is recommended for you  New Forrester Waves Assess Customer Journey Analytics Platforms (webinar 21/9)